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Design and development / Hospital website

AceBaypointe

Organising a full hospital — doctors, departments, admissions, emergency care — around what a visitor actually needs first.

AceBaypointe desktop hero with live department status and a search bar
Role
Visual direction, UI/UX, information architecture, frontend implementation
Type
Healthcare website
Focus
Patient-first hierarchy, live status information, a legible emergency path
Platform
Frontend website

A hospital homepage has one job before any other: tell a stressed visitor exactly where to go.

So the build treats urgency as the organising principle — live department status and an always-visible emergency line sit above the fold, and doctors, admissions and departments follow in roughly the order a patient would actually need them.

AceBaypointe mobile hero screenshot
Hero

Structure

A hospital has too much to say. The homepage has to say it in order.

Doctors, departments, insurance desks, visiting hours, admissions, news and careers all needed a home on the same site. Rather than a generic link grid, the hero surfaces what changes hour to hour — which desks are open right now and until when — and everything with a lower urgency moves further down the page.

The worst-case visit

Emergency information never has to be searched for.

The emergency line and a plain three-step admission walkthrough are treated as first-class content, not a footnote in a services list. Someone arriving in a hurry should not have to read a hospital website to find out what happens next.

Scope

A doctor directory, a department index, and a hospital’s worth of pages, held to one system.

Search by specialty and clinic day, a department index, news and current openings, and a full patient guide all run through the same type scale and component set so a thirteen-screen site still reads as one place rather than a stitched-together stack of templates.