Creative Developer & Designer

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Client project / GoHighLevel build

Adalytics

Refining an established agency direction without sanding away the client’s original identity.

Adalytics landing page desktop hero screenshot
Role
Landing + About page redesign, frontend implementation, performance and scroll motion refinements
Type
Client website
Focus
Conversion-conscious polish, clean scroll-triggered motion, implementation
Platform
GoHighLevel

The brief was not to overwrite the brand.

It was to make the existing direction feel sharper, clearer, and more deliberate.

Role clarity

A careful redesign inside an existing client vision.

Adalytics already had a visual direction and a client-owned concept. My work focused on improving the Landing Page and About Page, then implementing those refinements in GoHighLevel with a cleaner frontend feel.

Motion

Scroll movement that supports the pitch instead of stealing it.

The motion language is deliberately restrained: simple reveals, calm timing, and polished section rhythm. The goal was to make the site feel more considered while keeping the agency message easy to scan.